There's always context/environment. I first heard it while learning my job, so was focusing mostly on that; and the stark sound effects punctuated. But the sound of the bride definitely, too. The QP-osity in general, and since it's hailed as the be-all by some, I'm guessing a lot of people hear it first or only. Skews the perspective, perhaps. For me, nearest up there is "12 to 5." Ernest Chappell could read a phone book and I'd be all over it, though.
I should slide back in to the Radio at War. Even without it, just the commercials in episodes scattered throughout blow my mind enough already.